Looking for ways to increase productitvity across your social platforms? Its common to find ones self struggling to keep up with all the social media marketing task and run a business!
Here are some helpful tips on how to simplify your social media marketing for your business.
1. Review your current Platforms (Facebook, Twitter, YouTube, LinkedIn etc).
Take a look at your current social media platforms and evaluate which is actually producing ROI for your business. Track the numbers to evaluate customer lifetime value. You can do this by comparing conversion rates to the channels or by picking a single social media site that has the highest conversion rate and ROI for your business.
By evaluating your social platforms rate of success you can gauge which is working the best for you and where you need to focus your efforts and spending. You may find that you need to increase your efforts and budget for a particular platform and run with it.
2. Post Over.
Review your previous posts- which received the most views and or engagement? If they are not out of date in terms of the content- post them again!
3. Organization and Having a System Works Best.
Preparing content and images to post on your blog and social platforms can be a daunting task. Set yourself up with a system that works for you. Make a list of 10 topics that you want to write about to provide beneficial information to your target audience. From those 10 topics start to gather interesting articles, trending news as well as writing your own content to keep your audience informed and engaged. You have simple items on that list such as tips and quotes.
By coming up with a system that works for you, you can save hours of work each week or month.
4. Share and share alike.
If you have multiple social media accounts be sure to share on all of them. There are plenty of tools available such as Hootesuite to help you post to all of your platforms at one time, saving lots of time & energy. You can even schedule posts to go out on any time and date.
5. Did I Mention this?
You can set up alerts to be notified on specific topics that you should participate (Like,comment on, etc) in. You can do this with Google Alerts for example. This can also be set to keep you up on every time you are mentioned on a social platform so that you are sure to be aware of, able to share and or comment on a particular mention of you or your business.
6. In 5, 4, 3, 2, 1 Your Live!
Schedule a time at least once a week to go live on Facebook or be present on any other social media source during a specific time. Perhaps you make videos that you put up, short and sweet but there you are. You have just humanized your posts and everyone loves video. Come up with categories such as FAQ, Trending topics that you can help to inform your audience on, answer questions live! This is a great way to engage your audience and generate a repeat audience.
Social Media is huge today as marketing tool for businesses small or large. Understanding how each of your platforms is of value to your business and understanding your target audience’s needs and how your business is a solution for them is key. Keep your audience engaged and looking to you as a source/solution for them. Though social media can seem to take up lots of our time and energy and be very draining,the real issue is perhaps not using the right or any method to help in the process.
These are but a few tips to help you along the way and or introduce some ways to work with your social media marketing.
At Infinite Website Design we offer social media management and marketing services taking the guess work and well “work” out of the process for you. Feel free to give us a call or contact us through our website if you would like more information on how to best manage your social media marketing for your Roseville, Rocklin, Lincoln or Sacramento business.