In reality, no size fits all. Template sites are sold as easy to layout and manage, but in practice they can have a steep learning curve and require a significant time investment to set up. Crawlers don’t always pick up on them, either, making template sites suboptimal in terms of ranking in search results.

An inexpensive website may cost you plenty in lost conversions and squandered potential. Template sites lack the ability to focus on lead conversion, and your ROI suffers when conversion isn’t built into the web design. If you want a website that actually draws in traffic and promotes conversions, you need a custom-built project that utilizes sharp UX and a pleasing aesthetic to intuitively fulfill the technical needs of your organization.

• Lead conversion is never the priority of template sites
• ROI suffers when conversion isn’t built into web design
• Template sites only deliver a fraction of the ROI of custom designed websites